May 09 2008
Radiohead and MTV team up in trafficking awareness video
Who knew that MTV had a campaign to end modern-day slavery?
Well, it does, and Thom Yorke is interested.
MTV EXIT, which stands for End Exploitation and Trafficking, may initially sound a little gimmicky. But the new Radiohead video for the song “All I Need,” which features parallel stories of a boy making shoes in a sweatshop and a boy in the West using those shoes, could potentially reach 560 million households worldwide with the help of this MTV initiative. And this is a good thing, York said on MTV’s website:
I think if [the campaign] does one good thing, it would be to make this concept of slavery — which is what it is — less taboo. If they can make it something that is OK for us to talk about, and for politicians in the West to actually accept that this is an issue, well, then we’re doing a good thing.
MTV News interviewed Yorke before the May 1 world premiere of the video:
Interesting. MTV doing some good in the world.
Completely unrelated to the cause, but … do kids really wake up, pull off an old shirt, put on the new and pull on some pants? Is that how people honestly get ready in the mornings?? Weird.